Website and logo design for fashion brand "SHÚMOS"

SHÚMOS — is a Russian brand that creates clothes for women. The history of the company starts more than 10 years ago. At the creation of clothes the yarn and threads of the producers supplying the highest quality raw materials in the world are used: the finest Merino wool from Australia, long-fiber cotton of the best grades, soft, noble wool of the Kashmir goat.

Interface is better
when it's not visible

We were guided by the best practices
of Dieter Rams and Jonathan Ive —
made the interface almost invisible, highlighting the content in the foreground.

This was achieved through transparent fonts and the pale interface elements. All emphasis on bright photos, the rest you will see only if you want to take any action.

In the preview, we focus on the main parameters and the "Add to cart" button to increase the chances of a click.

Mobile Version

Most of the audience comes from mobile devices and is the main sales channel, so we paid special attention to correct displaying of the site on phones of different models.